Middle School Marketing. A monthly event.

Middle School Marketing Manifesto

• The fundamentals of successful marketing are rooted in authentic relationships and are not affected by technology - they are eternal.
• Offline marketing and real-world communications will always be relevant.
• Technology has forever changed the way real people communicate with companies and each other. Again.
• Digital marketing strategies and tactics change almost daily, and that's okay.
• Transparency and authenticity are fundamental. Anonymity is bad, and deception in any form is unacceptable.
• Marketers must listen to customers and be empowered to effect change within their organization to be successful.
• Being heard is a privilege and sharing requires permission.

Meeting Principles

• We are open-minded marketers who understand and respect both traditional offline marketing and emerging online marketing.
• We are a small, collaborative group where everyone’s input is expected and appreciated.
• We discuss ideas, embrace disagreements respectfully, and challenge each other to be better. Nothing is off limits.
• We share our knowledge regardless of who is in the room.
• We expect to learn something new at every meeting.
• We end every meeting on time.

The History of Middle School Marketing

The Middle School Marketing meetings began in mid-2008 after a group of marketers in the Washington, DC area had a discussion about the need for such a group. The goal was to bring together bright minds to discuss marketing related topics, be they emerging technologies and trends or long-standing best practices. With diverse experiences of participants, the knowledge sharing that’s occurred at the monthly MSM meetings has been inspiring.